The failure of the force-focus technique lies in old habits; it's like when we were …
Tools should adapt to the user, not the other way around.
Since 2007, we have helped 25 companies launch over 1k incredible products. We believe the best digital solutions are built at the intersection of business strategy, available technology, and real user’s needs.
Things can get really complex, really quickly, and a pragmatic, synthetic and clear vision is essential to be able to create something that, after all, is meant to be used. Emotions also have a big role to play and developing clear and beautiful aesthetics is of the utmost importance to create a pleasant environment in which the user actually enjoys the time spent in it. In the end, we’re all suckers for beautiful things that just work